The activity or fact of increasing the market share of an existing product , or promoting a new product, through strategies such as bundling , advertising, lower prices, or volume discounts. Ideally, a company will outgrow a market penetration strategy and will need to pursue a more ambitious strategic approach to continue growth. Like every marketing strategy, market penetration has certain advantages and disadvantages that marketers need to be aware of. There are many possible ways of approaching this strategy, including: New geographical markets; for example exporting the product to a new country New product dimensions or packaging: for example New distribution channels e. How did Under Armour do it? Or, by creating efficient processes that result in cost savings that other competitors cannot match.
The most important thing is to make sure that users can interact with the website in a way that is natural and meaningful to them. No matter the market penetration strategy you use, you know all too well how hard it is to penetrate current markets. This strategy involves selling more to current customers and to new customers who can be thought of as being in the same marketplace. Make educating people a top priority When it comes to reaching a larger audience, you want to focus on educating one specific group of people. Sales can be declining but shows opportunity for the business, it could be the perfect time to make alterations so as to grow market share. This includes developing new products for existing markets, subsequently. It relies on you having successful products in a market that you already know well.
Ansoff Matrix - Market Penetration Strategy
One of the common market penetration strategies is to lower the products' prices. Market Saturation: Taking It to the Max Market saturation occurs when a market no longer shows new demand for a firm's products, due to competition or because the company's offerings are less in demand by consumers. It was this ongoing communication on channels that customers were most comfortable on that led to repeat business and market penetration. The company retains its customer base, and also gets customers of competitors who choose a more useful product.
Market Penetration Strategy
Description: Hence, the business can decide on either it is a good to enter their target market or not, and how it can make its products or services more attractive to consumers than its competitors. It is defined as the number of people who buy a specific brand or a category of goods at least once in a given period, divided by the size of the relevant market population. The easiest way to achieve this is to localize your product, software or website to another language. Learn how and when to remove these template messages.